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Alibaba (BABA) just dropped its Q2 FY26 numbers, and the market's buzzing. Revenue's up, cloud's booming, but the profit margins? Let's just say they're taking a dirt nap. The knee-jerk reaction is a 4% pre-market pop, but I always ask myself: is this party justified, or are we just dancing to the beat of a sugar rush?
Revenue hit 247.8 billion yuan ($34.8 billion), a 5% jump year-over-year, beating estimates. The real star? Alibaba’s Cloud Intelligence Group, rocketing 34% to 39.8 billion yuan ($5.6 billion). AI-related product revenue is supposedly seeing triple-digit growth for the ninth straight quarter. Sounds fantastic, right? Alibaba shares rise as AI drives 34% cloud sales jump
But here's where the numbers get a little less celebratory. Non-GAAP net income tanked 72% year-over-year to RMB 10.4 billion. Adjusted diluted EPS (earnings per share) also missed the mark, landing at 4.36 yuan per ADS versus an expected 6.34 yuan. That’s not a slight miss; that’s a full-on faceplant.
And the cash flow? Ouch. Operating cash flow plunged 68% to RMB 10.1 billion, and free cash flow turned negative, showing an outflow of RMB 21.8 billion. Last year, they had an inflow of RMB 13.7 billion. So, to recap: revenue up, profits down, cash flow… gone.
What's driving this discrepancy? Simple: spending. They're pouring money into AI, cloud infrastructure, and quick commerce. CFO Toby Xu is spinning this as "putting profits and cash to work for future growth," but let's be real: it’s a gamble. A big one.
The claim is that AI is fueling this cloud growth, with enterprises using Alibaba's tools for coding and other "value-added applications." Okay, but how much of that 34% cloud growth is actually attributable to AI, and how much is just existing cloud services being rebranded with an "AI" sticker? The company isn't breaking that down.

And this is the part of the report that I find genuinely puzzling: if AI is driving so much revenue, why are profits getting hammered? Shouldn't these "value-added applications" be… well, adding value to the bottom line? The simplest explanation is that the AI investments are incredibly expensive, eating into any potential profit.
Alibaba ended the quarter with a hefty RMB 573.9 billion (US$80.6 billion) in cash and liquid assets. That’s a comfortable cushion, but it’s also a finite resource. They can't bleed cash forever, even with share buybacks (17 million ordinary shares for $253 million this quarter).
Which raises the bigger question: are these investments paying off? The market seems to think so, at least in the short term. Analysts are still bullish, giving BABA stock a "Strong Buy" consensus, with an average price target of $198.21, implying a potential 23.32% upside. But those estimates are likely to change after this earnings report, and I wouldn't bet the house on them. (I personally never bet the house on anything I read in consensus estimates.) BABA Earnings: Alibaba Stock Climbs on Q2 Revenue Beat, Despite Weak Profit
Alibaba is betting big on the future, sacrificing current profits for potential long-term gains. They're essentially saying, "Trust us, this AI thing is going to be huge, even if it means we lose money now." It's a high-risk, high-reward strategy, like playing a volatile stock with borrowed money.
But what if their AI bet doesn't pay off? What if their cloud growth plateaus? What if the competition (from companies like AMZN and MSFT) gets too fierce? Then they're left with a mountain of debt and a bunch of AI tools that nobody wants.
I've looked at hundreds of these filings, and this particular situation reminds me of a tech company during the dot-com boom. A company that was so busy chasing growth that they forgot to, you know, make money.