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Alright, let's dive into Alibaba's latest numbers. The headline? A surge in their AI-powered cloud revenue, supposedly blowing past Wall Street estimates and sending the BABA stock price soaring. But as always, the devil's in the details, and I'm not one to take corporate pronouncements at face value.
The raw numbers look promising. Alibaba reported $34.81 billion in revenue for the second quarter, a 3% year-on-year increase. Not exactly earth-shattering, but the real kicker is the Cloud Intelligence Group, which delivered 39.8 billion yuan (about $5.59 billion), exceeding forecasts of 37.99 billion yuan. CEO Eddie Wu is touting a 34% revenue jump for the cloud unit (for the quarter ended September 30, 2025).
But here's where my eyebrows start to raise. CFO Toby Xu mentioned that AI revenue now accounts for a "growing share" of cloud sales from external customers. Growing share? That’s vague. What percentage are we talking about? Is it 5%, or 50%? This lack of specificity is a red flag. They are reinvesting profits and free cash flow into AI and cloud infrastructure, deploying approximately RMB120 billion in capital expenditure over the past four quarters.
And this is the part of the report that I find genuinely puzzling. The same report that trumpets revenue gains also admits that non-GAAP EPS per ADS came in at $0.61, missing estimates by $0.20, while RMB EPS dropped 71% to 4.36 yuan. Management blames restructuring and product adjustments, but that sounds like corporate speak for "we're spending a ton of money and not seeing the returns yet."

The narrative is that Alibaba is riding the AI wave, with "accelerated adoption of its AI products across a broad range of enterprise customers." They're pushing "value-added applications, including coding assistants." Sure, coding assistants are hot right now, but how much are they actually contributing to the bottom line? Are these just pilot programs and proof-of-concept deployments, or are they generating substantial revenue?
Here's my thought leap: How are they measuring AI revenue? Are they counting any cloud service that uses AI, even tangentially, as "AI revenue?" Because if that's the case, these numbers might be more marketing than reality. Consider the one-hour delivery services that are scaling rapidly. The company says that quick commerce business has substantially improved its unit economics since September, driven by higher fulfillment logistics efficiency, strong customer retention, and rising average order value. Are they attributing the gains to AI-powered route optimization, even if the primary driver is just better logistics and a government-backed appliance trade-in program (set to expire on December 31)?
The retail sentiment, according to Stocktwits, jumped to ‘bullish’ territory from ‘extremely bearish’ a day ago, with message volumes at ‘high’ levels. BABA Stock Rises Pre-Market As AI-Driven Cloud Growth Drives Revenue Beat Shares of Alibaba have gained nearly 90% this year. But, as anyone who's been burned by meme stocks knows, retail sentiment is about as reliable as a weather forecast.
Alibaba’s AI cloud push reminds me of the early days of the dot-com boom, when every company slapped a ".com" on its name and saw its valuation skyrocket. The question isn't whether Alibaba is investing in AI (they clearly are), but whether those investments are translating into sustainable, profitable growth. And right now, the data is inconclusive. The market is reacting to the potential of AI, but the actual financial impact remains to be seen.